When company management evaluates their resources in terms of increasing the Corporate Training net profit, is the value of performance awards even considered? All too often, management considers only the hard resources without giving thought to the personnel running or operating those resources. In all forms of business, personnel are the driving force in expanding profit, regardless of the economy. Yet, other than a occasional slap on the back at a meeting, outstanding job performance can often be neglected.
Developing business acumen is fundamental to business alignment. Consider Southwest Airlines, which was founded in 1971. With 33 straight years of profitability, the airline has become widely recognized for the motivational culture it creates for Corporate Training employees and its extraordinary dedication to customer service.
Much of the industry has suffered during the years of Southwest’s growth, including many airlines that have merged or declared bankruptcy. Southwest buys the same planes and the same jet fuel as other airlines, and pays its Corporate Training employees competitive wages and benefits. What’s the difference?
Unlike some of its competitors, Southwest’s management team involves employees in the company’s financial results, explaining what the numbers mean and, more important, helping to link everyone’s decisions and actions to the bottom line. The airline has an open culture, one of inclusion at all levels, and employees understand their roles in providing great service and keeping costs in line.
The obvious comparison is that your Corporate Training executives operate the departmental machine composed of employees on different levels. For any department to be productive, the "machine" needs to operate smoothly on all levels. While establishing a formal plan for presenting corporate awards may not be met with as much enthusiasm as a bonus vs. production schedule, it will definitely reinforce the necessity and expectation of reaching performance goals.
A happy employee equals a productive employee. This truism holds whether that employee is a vice-president or a shipping clerk. Wherever your business is now, your employees are productive elements that will drive it to the next level. Creating a corporate award program is vital to the growth of the company's net profit because it develops an environment where everyone can be proud of (and honoured for) their effort. Tangible recognition with some form of corporate award, whether a plaque, trophy, medallion or pin is a proven program for maintaining Corporate Training staff morale and increasing productivity.
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